Bully Ray Speaks to TNA's Brand Awareness, Says it's Biggest Issue Company Faces

This from his interview on the Talk is Jericho podcast:

Quote:

“I’m not trying to sound like a douche, but a lot of people have said that a guy like me, who has come up on the pole with Vince McMahon and stuff like that, should be helping out. I try to help out as much as possible, but they have their vision and they do what they want to do. I think TNA’s number one problem – forget about the product because there’s a lot of great wrestlers there – it’s product awareness. You can build the better mousetrap, but if nobody knows that you’ve built it, nobody is going to buy it. We need to get our name out there more, we need to knock on more doors, and we need to get more commercials out there. “The number one thing that I told TNA to do was to go fish in WWE’s pool. If it was up to me, I would saturate Monday Night Raw with TNA commercials so that people were forced to open their eyes and go ‘Hey, what the hell is this?’ If it was up to me, I would create a nice, big, shiny infomercial. Let’s take something like the George Foreman Grill or the P90X. How did those products become so popular? Where did they start? Infomercials at three-in-the-morning! Then once they caught on, the mainstream marketing and advertising went through. “So I presented an idea to TNA: let’s put together a nice, big, shiny infomercial. Here’s Hulk Hogan, here’s Kurt Angle, here’s Sting, here’s Jeff Hardy, here’s all the names that you know and love that are very recognizable. Here’s what TNA is, here’s what we do, here’s why we are different, and here’s where you can find us every Thursday night. And since we’re on Spike TV, which is a member of Viacom, we can take this infomercial on TNA and we can put it on all of the brother and sister stations of Viacom at two-in-the-morning where the advertising rates would be a little bit cheaper. Let’s bring our product to the masses, and let’s force feed it down their throats just as the George Foreman Grill and the P90X did.”

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So basically, the tl;dr version is two ideas he has on how to market the brand better — the first being to saturate Monday Night RAW broadcasts (though this does pose a larger issue, as USA Network is not owned by Viacom, rather NBCUniversal), and the second being to create an actual infomercial for TNA using their top draws/stars that would air late at night across as many of Viacom's brother and sister stations at like 2AM so the advertising rates would be cheaper.



This might be a little out of my depth in not really getting this side of the television business that well, but airing commercials during RAW episodes sure as shit seems like a great idea, at least on paper. Especially if you are using former WWE wrestlers in those commercials to draw quick parallels to the fact those wrestlers are now with TNA.



Thoughts?