Disable your adblocker or pay for content?

Which would you rather do? I saw this item on the BetaNews site; it concerns the German tabloid 'Bild', but I expect it will become more widespread:

Would you rather disable your adblocker or pay to access content?

Quote:

Bild presents its would-be audience with three options: endure the ads and save your money, pay a subscription, or go away.

Disable your adblocker or pay for content?