Bad news for pop fans - the makers of Bubble Wrap are launching a revamped product that you can't burst.
The makers of the packaging have said they need to shrink Bubble Wrap so that they can attract new business.
The new version is laid out in columns of connected air pockets, so when you push on it the air just gets pushed into neighbouring bubbles.
In the past, each bubble was separate so that you could squeeze each one and make it burst with a satisfying popping noise.
The news was met with horror by fans of Bubble Wrap, which is so adored that a Facebook group called 'Popping Bubble Wrap' has more than half a million members.
Daily Mirror
The makers of the packaging have said they need to shrink Bubble Wrap so that they can attract new business.
The new version is laid out in columns of connected air pockets, so when you push on it the air just gets pushed into neighbouring bubbles.
In the past, each bubble was separate so that you could squeeze each one and make it burst with a satisfying popping noise.
The news was met with horror by fans of Bubble Wrap, which is so adored that a Facebook group called 'Popping Bubble Wrap' has more than half a million members.
Daily Mirror
Bubble Wrap no longer pop-able
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