Posted on the BBC new website regarding Professional Video bloggers who try advertize products on their broadcasts (On YouTube Ect.) and get paid by Google AdSense and other methods http://ift.tt/1LjT8Y1
over @ ITN
They showed how these people set their Webcast up with Some very expensive Studio lights for lighting and what looked like a Go Pro Camera on a Tripod ...Poor? Close to a Grands worth of electronics ! :eek:
These are the "Advisory rules /scenarios which were highlighted in this story
from the CAP Executive
Quote:
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New guidelines for video bloggers who enter marketing relationships with brands have been published. The rules encourage "vloggers" to label advertising content and explain when they have been asked to feature products sent to them by companies. The Committee of Advertising Practice (Cap) has issued its first guidance since a landmark Advertising Standards Authority (ASA) ruling last year. The ASA said several vlogs praising Oreo biscuits were not clearly marked. The ruling was originally sparked by a BBC Newsround report into vloggers' lack of clarity on advertising rules. The Cap guidelines discuss several scenarios in which text clarifying that content is sponsored, or that a product placement arrangement is in place, might be added to videos. |
They showed how these people set their Webcast up with Some very expensive Studio lights for lighting and what looked like a Go Pro Camera on a Tripod ...Poor? Close to a Grands worth of electronics ! :eek:
These are the "Advisory rules /scenarios which were highlighted in this story
from the CAP Executive
Pro Vloggers Get warned over Advertising and Product placement
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