Google now part of Alphabet Complex Reshuffle happening this week?

Google to Reorganize in Move to Keep Its Lead as an Innovator

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Google was founded as a company that did Internet search. Over time, it has broadened into areas as varied as drones, pharmaceuticals and venture capital, none of which make much money, and some of which have spooked investors... The Silicon Valley behemoth is reorganizing under a new name — Alphabet — and separating its moneymaking businesses from the moonshot ones.

“For Sergey and me this is a very exciting new chapter in the life of Google — the birth of Alphabet,” Larry Page, the chief executive of Google, wrote in a blog post on Monday. “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search.”

This article has a box with what is going where

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What Will Be Separated Under Alphabet? Google Calico, an anti-aging biotech company Sidewalk, a company focused on smart cities Nest, a maker of Internet-connected devices for the home Fiber, high-speed Internet service in a number of American cities Investment arms, such as Google Ventures and Google Capital Incubator projects, such as Google X, which is developing self-driving cars and delivery drones What Will Remain Part of Google? Search Advertising Maps YouTube, the video service Android, the company’s mobile operating system

In my opinion its the right thing to do They cannot "Google" label everything
see also http://ift.tt/1J0cEqi

Google now part of Alphabet Complex Reshuffle happening this week?