Unfortunately, the Intercontinental Championship is currently in even worse shape than the United States championship. I felt Ziggler's reign has mostly sucked for a handful of reasons. The whole 'Ziggler Vs Miz' fiasco devalued the belts because they changed hands so often, but even worse, Ziggler is still being used as a jobber. Even though he's still a champ, he's been losing cleanly to Orton, Rusev and Rollins in underhyped (but mostly excellent) matches...yet none of those wins lead to any title shots, because WWE is telling us that the IC belt is for midcarders. I know that's the case, but I don't think the company should be so honest about that.
Ziggler's currently entering a feud with Cesaro, but is that any better? Cesaro has been on a losing streak, having twice attempted and failed to take the U.S belt from Sheamus. If Ziggler wins, it means nothing because Cesaro has been booked as a loser. If Cesaro wins, then the WWE is now telling us that the U.S Belt> IC Belt.
So...what can they do? Should Ziggler keep it? Will Cesaro make a good IC champ? There were rumors that Bray might feud with Ziggler for his gold, but that would not be good for his career. Bray was previously competing for the WHC and was last seen being dominated by the former WHC. Him going for the IC Belt is akin to him admitting he isn't good enough to compete with guys like Cena or Lesnar.
Whereas I think Rusev going after the U.S Belt would work on many levels, I don't know what can be done with the IC Belt. I wouldn't be against someone like Bo Dallas taking it from Ziggler.
Ziggler's currently entering a feud with Cesaro, but is that any better? Cesaro has been on a losing streak, having twice attempted and failed to take the U.S belt from Sheamus. If Ziggler wins, it means nothing because Cesaro has been booked as a loser. If Cesaro wins, then the WWE is now telling us that the U.S Belt> IC Belt.
So...what can they do? Should Ziggler keep it? Will Cesaro make a good IC champ? There were rumors that Bray might feud with Ziggler for his gold, but that would not be good for his career. Bray was previously competing for the WHC and was last seen being dominated by the former WHC. Him going for the IC Belt is akin to him admitting he isn't good enough to compete with guys like Cena or Lesnar.
Whereas I think Rusev going after the U.S Belt would work on many levels, I don't know what can be done with the IC Belt. I wouldn't be against someone like Bo Dallas taking it from Ziggler.
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