In the age of endless information and digital media, essentially every single industry in the entire world has been affected by technology and a rapidly expanding online/global community through social media. WWE is no exception to this trend that most TV companies have suffered through in that audiences are becoming much more empowered and choose which content they want to watch or not.
Very few people are actively attached to television shows these days. No one makes an event out of watching a TV show. No one sets aside time to view a certain program (with the exception of actual sporting events). People watch what they want when they want because they now understand that there is a slew of other content on the internet and all over on demand sites like netflix/hbo go/Hulu.
My point of this is that WWE has not exactly done a great job adapting to this new way of business. It's no secret that the company is not exactly thriving financially and even though the WWE network could be commended as a way to engage this global community, I would argue that the logistics of the network and its bumpy rollout were not effective enough.
The mainstream appeal of wrestling has diminished significantly over the last decade or so (which is apparent because it's a big deal when wrestling gets mainstream attention nowadays)
Vince McMahon has always been old school in that he has always adopted the "My Way or the Highway" attitude when it comes to his overall brand and product and he does not understand that the consumer has an IMMENSE amount of power in today's business and media culture. While this is something I think Triple H understands a little bit better, the WWE is still suffering from their inability to realize this sooner I think. So I ask you this:
Is WWE doing an adequate job engaging their modern audience?
Is there anything else they can do to improve the audience's interest in the product?
Very few people are actively attached to television shows these days. No one makes an event out of watching a TV show. No one sets aside time to view a certain program (with the exception of actual sporting events). People watch what they want when they want because they now understand that there is a slew of other content on the internet and all over on demand sites like netflix/hbo go/Hulu.
My point of this is that WWE has not exactly done a great job adapting to this new way of business. It's no secret that the company is not exactly thriving financially and even though the WWE network could be commended as a way to engage this global community, I would argue that the logistics of the network and its bumpy rollout were not effective enough.
The mainstream appeal of wrestling has diminished significantly over the last decade or so (which is apparent because it's a big deal when wrestling gets mainstream attention nowadays)
Vince McMahon has always been old school in that he has always adopted the "My Way or the Highway" attitude when it comes to his overall brand and product and he does not understand that the consumer has an IMMENSE amount of power in today's business and media culture. While this is something I think Triple H understands a little bit better, the WWE is still suffering from their inability to realize this sooner I think. So I ask you this:
Is WWE doing an adequate job engaging their modern audience?
Is there anything else they can do to improve the audience's interest in the product?
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